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Marketing & Demand Generation Associate

Trayd

Trayd

Marketing & Communications, Sales & Business Development
Manhattan, New York, NY, USA
USD 75k-85k / year + Equity
Posted on Dec 31, 2025
Apply now
Marketing & Demand Generation Associate
Manhattan
Marketing
In office
Full-time

What is Trayd?

US Construction is a $1.4T industry ridden with crappy software and manual processes. Trayd is a construction payroll and back office platform designed for specialty contractors and their workforce. We automate tedious every day tasks, eliminating over 100 hours a month of paper pushing and data reconciliation across siloed platforms. Our application is the all-in-one back-office platform covering payroll, scheduling, HR, accounting, and certifications - a $6+ billion annual opportunity.
Trayd has raised $4.5M from world class investors like Suffolk Technologies, Bloomberg Beta, and Y Combinator. Come join us!
Recent press:

The Role

We are hiring a Marketing & Demand Generation Associate to help execute and scale our demand generation engine. This is a hands-on role for someone early in their marketing career—ideally coming from an ad agency—who is excited to learn full-funnel B2B2C marketing and work across owned channels like email, website, content, webinars, and events.
You’ll support campaign execution, lifecycle programs, and experimentation while working closely with the CEO and Sales Organization. This role is perfect for someone who is organized, curious, detail-oriented, and eager to grow into a demand generation leader.


What You’ll Work On

Campaign & Lifecycle Execution

  • Support the execution of full-funnel demand generation campaigns across owned channels like email, website, content, webinars, and events, with exposure to paid and partner channels.
  • Help build and maintain nurture programs for different audiences and stages of the buyer journey [from pre-sale to post-sale]
  • Assist with campaign setup, QA, scheduling, and launch across marketing platforms.


Owned Channels Support

  • Help manage and optimize owned marketing channels, including:
    • Email marketing and lifecycle nurtures
    • Website updates and landing pages
    • Webinar and event promotions
    • Content distribution (blogs, case studies, newsletters)
  • Ensure messaging is consistent, on-brand, and aligned with campaign goals.

Sales & SDR Enablement

  • Support sales-aligned campaigns by preparing assets, lists, and follow-up workflows.
  • Help package campaigns into repeatable “campaigns-in-a-box” for Sales and SDR teams.
  • Coordinate closely with Sales on timing, targeting, and execution.


Analytics & Reporting
  • Track campaign performance and help maintain dashboards for leads, MQLs, and pipeline.
  • Pull reports and assist with analysis to understand what’s working and where to improve.
  • Support attribution and basic funnel analysis.


Experimentation & Learning

  • Assist in running A/B tests across subject lines, messaging, audiences, and formats.
  • Document campaign results and learnings to help improve future programs.
  • Stay curious about new marketing trends, tools, and tactics—and bring ideas to the table.

What You’ll Need

Experience
  • 1–2 years of experience in marketing, advertising, or digital campaigns (agency experience strongly preferred).
  • Hands-on experience supporting campaigns across email, paid media, content, or web—even in an execution or coordinator role.
  • Familiarity with marketing and measurement tools [Hubspot, Canva, Framer, Resend]

Skills & Qualities

  • Strong written communication and editing skills
  • Comfortable working in spreadsheets, dashboards, and reports
  • You’re organized, detail-oriented, and have the ability to manage multiple deadlines and campaigns at one time
  • You’re eager to learn, driven, and a self-starter
  • Bonus Points >> You’ve worked at an advertising agency or an early-stage startup environment

Why Trayd

  • Learn demand generation end-to-end at a fast-growing B2B2C SaaS company.
  • Gain exposure to lifecycle marketing, pipeline metrics, and sales alignment.
  • Work directly with experienced operators and leaders.
  • Take real ownership early and grow quickly as the company scales.
  • Competitive compensation, meaningful equity, and room to grow as the company scales.
  • Benefits include:
    • Unlimited PTO
    • Health, dental, and vision insurance
    • 401(k)

Compensation

The base pay range for this role is $75,000 – $85,000 per year.
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Req ID: R13
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